Smaato Inc (News - Alert)., a global mobile ad optimizer and mobile advertising company, recently published a whitepaper written by Nick Lane, the chief analyst at MobileSquared, on the mobile advertising market in South-East-Asia.
The whitepaper is based on a recent research from MobileSquared. It discloses the information on mobile Internet boom in Asia. According to this whitepaper, in 2010, over 400 million people will be having access to the mobile Internet and the average mobile Internet user across Asia will produce 26.47 page impressions per day. So, it is evident that the users in Asia will be producing over 15 billion page impressions on a daily basis, including Japan and China. For 2010, it is predicted that the total spending in the mobile advertising market will be around $1.5 billion.
The whitepaper also explains the difficulties faced by the brands when trying to enter this multifaceted market. Even though the numbers are impressive, the research identifies only 8 percent of traffic conversion rate into mobile advertising inventory. Also, it says that the South-East Asian region has more than 400 devices in use which mostly feature phones working on 2G networks.
“The Asia-Pacific region shows a huge potential for growth in the mobile advertising space. We are proud to have established a Singapore presence already in 2009 and will continue to hire to grow our local team,” said Ragnar Kruse, the CEO and Co-Founder of Smaato. “As the Smaato Metrics and this white paper show that this is a complex market which has its own rules and requirements. We welcome partners that help us continue to grow the mobile marketing economy together.”
SOMA mobile advertising platform from Smaato combines over 40+ mobile ad networks around the world. Also, it optimizes mobile advertising revenues according to automated rules overseen by an experienced ad operations team. Smaato partners with over 4000 publishers to monetize their content in more than 215 countries. In addition, Smaato is managing roughly 6 billion ad requests per month.