The initial public offering took place on Friday, March 9, 2007 at a price of US$13.00. XSEL was formerly named XFMedia (NASDAQ: XFML). It changed its name to XSEL in early 2009 to reflect its sharpened strategy and competencies in sports and enterttainment media.

XSEL is traded on the NASDAQ Stock Market under the ticker symbol XSEL.

JPMorgan, UBS Investment Bank, Oppenheimer & Co. Inc.(formerly CIBC World Markets), WR Hambrecht + Co and ABN AMRO Rothschild.

The IPO offered 23,076,923 American Depositary Share (ADS), representing 46,153,846 Common Shares. Among the total ADSs, 17,307,923 ADSs were offered by XSEL while 5,769,000 ADSs were offered by selling shareholders. Each ADS represents two common shares.