Welcome to Xinhua Sports & Entertainment Limited* ("XSEL"; NASDAQ: XSEL). XSEL is a leading sports and entertainment media company in China. XSEL's core competencies revolve around its unique abilities to offer international sports programming and high profile entertainment content to China including:

• American Football
• European Soccer
• Ice Hockey
• Baseball
• US Collegiate Sports
• Top Rank Boxing
• Mixed-Martial Arts
• High-profile Hollywood Movies

XSEL also possess the unique capacity to distribute this content across a broad range of platforms such as television, Internet, mobile phone and other multimedia assets that reach:

Because XSEL understands that in China "Content is King and Access is Key", it has built a unique market position through its key international and domestic partnerships that give it an exclusive combination of premium content and broad access.

Leveraging its exclusive competencies, XSEL is able to reach China's young and upwardly mobile demographic like no one else. With its in-house advertising resources, XSEL also has the ability to offer advertisers total media solutions for reaching their desired target audience in China.

Thank you for your interest in XSEL. Our complete website will be up shortly so please come back and visit us for more information about our company, products, services and more.

*Note: Formerly XFMedia, the company officially adopted the new name XSEL on March 2, 2009.